Event:

Hollywood Hills Block Party

While at Alexandria Nicole Cellars I saw the opportunity to build a larger community beyond just our tasting rooms and club members. The Hollywood Hills district in Woodinville, WA has been a central satellite tasting room location for premier wineries from around Washington state and PNW. In 2014 I led the organization and implementation of the 1st Annual Hollywood Hill Block Party in collaboration with multiple businesses including: 15 local wineries, 3 local restaurants, Woodinville Wine Country, and Woodinville Chamber of Commerce.

The event took place over the course of one evening where tasting rooms remained open to ticket holders beyond regular hours offering special flights, live music, storytelling, and mini games. Ticket holders could receive discounts and specialty menus at participating wineries and restaurants.

Year one event saw 380+ attendees, growing to over 450 attendees in years following.